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Time Warner joins the N.C. Children's Promise fund-raiser as a full media partner
CHAPEL HILL, N.C. - UNC Health Care is pleased to announce that Time Warner is joining the N.C. Children's Promise fund-raiser as a full media partner, bringing to the endeavor its cable, Roadrunner and other communications vehicles.
May 24, 2005
Time Warner joins the N.C. Children’s Promise fund-raiser as a full media partner
CHAPEL HILL, N.C. - UNC Health Care is pleased to announce that Time Warner is joining the N.C. Children's Promise fund-raiser as a full media partner, bringing to the endeavor its cable, Roadrunner and other communications vehicles.
“We are very excited to have Time Warner partner with us in our efforts to raise money for the N.C. Children’s Hospital. It is a statement about their commitment to the community to join us in this major outreach effort by their company,” said Dr. Alan Stiles, chair of the UNC Department of Pediatrics and director of the N.C. Children’s Hospital. “With the tremendous level of support they have offered us, we expect to have a record year in fund-raising. We very much appreciate everything they have committed to doing to help us.”
Planning for this year’s event, scheduled for Nov. 17, already has begun.
“We at Time Warner Cable are very excited and pleased to join Curtis Media Group and UNC Hospitals in this important event,” said Tom Adams, president of Time Warner Cable’s Raleigh division. “The work of the N.C. Children’s Hospital and the care given to children and their families is a tribute to the people of our state and I’m sure they will respond during this fund-raising effort.”
"The Children's Promise has rapidly grown beyond a simple, one-day radiothon to become a vital, almost year-round, campaign for the sick and injured children of our state,” said Phil Zachary, executive vice president of Curtis Media. “It's both exciting and appropriate that Time Warner Cable bring its extensive roster of regional media assets to bear for this event."
The N.C. Children’s Promise is a unique fund-raising partnership between UNC Hospitals, Curtis Media Group and now Time Warner to benefit programs at the N.C. Children’s Hospital. The first N.C. Children’s Promise took place Nov. 20, 2002, featuring live broadcasts by Curtis Media radio stations from the N.C. Children’s Hospital lobby. Time Warner’s News 14 Carolina also devoted extensive live coverage to that event and to each one since.
The largest annual fund-raiser by UNC Hospitals, the N.C. Children’s Promise raised about $180,000 in 2002. The 2003 event reached more listeners and was bigger and better than the first, raising approximately $270,000. The most recent, last November, raised about $350,000.
Celebrities such as LeAnn Rimes, Clint Black, Dierks Bentley, Diamond Rio, SheDaisy and others have supported the fund-raiser through concerts and appearances.
ABOUT UNC HEALTH CARE AND THE N.C. CHILDREN’S HOSPITAL
The UNC Health Care System is a not-for-profit integrated health care system owned by the state of North Carolina and based in Chapel Hill. It exists to further the teaching mission of the University of North Carolina and to provide state-of-the-art patient care. UNC Health Care is comprised of UNC Hospitals, ranked consistently among the best medical centers in the country; the UNC School of Medicine, a nationally eminent research institution; community practices; home health and hospice services in seven central North Carolina counties; and Rex Healthcare and its provider network in Wake County.
The N.C. Children's Hospital provides the children of North Carolina a facility that brings together a full scope of complete inpatient and outpatient care in one location, a true children's hospital. Each year more than 60,000 children from all 100 North Carolina counties come to UNC for more than 138,000 visits for diagnosis and treatment. Our new hospital, occupied in 2002, includes a comprehensive Children's Outpatient Center and 136 inpatient beds. As the state children's hospital, the N.C. Children's Hospital does not turn away any patient - regardless of ability to pay - and sees children of many races and ethnicities who have come from many distances to seek treatment under our care.
ABOUT TIME WARNER
Time Warner Cable’s Raleigh division provides service to approximately 490,000 customers throughout central and southeastern North Carolina including Raleigh, Durham, Chapel Hill, Fayetteville, Henderson, Lumberton, Goldsboro and Wilson. The Raleigh Division has upgraded its cable system with fiber-optic technology providing the foundation for Digital Cable, High Definition Television (HDTV), Video On Demand, Road Runner, a high-speed online service, Digital Phone and Time Warner Commercial Services. Time Warner Cable, Inc. owns and manages the most technologically advanced, best-clustered cable television operations in 27 states with more than 90 percent of its 10.9 million customers in systems of 100,000 subscribers or more. It is a division of Time Warner Inc.
ABOUT CURTIS MEDIA GROUP
The Curtis Media Group, through its wholly owned and affiliated companies, now operates North Carolina's largest network of radio stations. Over one million North Carolina citizens listen to one or more of the CMG stations each week. Headed by Donald W. Curtis, the groups of companies include Carolina Media Group, Inc., Carolina Radio Group, Inc., Great American Media, Ltd. 1, Coastal Plains Media, Inc., New Age Communications, Ltd., Curtis Radio Group, Inc., and First State Communications, Inc. The Curtis Media Group is based in Raleigh, N.C., where the flagship stations of the first 25 years have been through a period of significant growth.
Media contact: Stephanie Crayton, (919) 966-2860, scrayton@unch.unc.edu
